Health Data Analytics has available the most flexible and versatile data analytics software for the Wound, Stoma and Continence Care sectors on the market today. We are the only company that specialise in providing data to the Wound, Stoma and Continence Care sectors.

Our sector knowledge and experience,  great data visualisations and analytics & insights will help you achieve better results.

Health Data Analytics software provides essential support for marketing, sales, salesforce effectiveness, market access, business intelligence and company leaders within the Wound, Stoma and Continence Care sectors.

Our packages can be designed to suit every budget.

View data all in the same dashboard: UK Prescription Sales – IMS – Direct Purchase (off-script) – DAC Dispensing

ANALYSE YOUR MARKET, GAIN VALUABLE INSIGHTS AND MAKE SWIFT RESPONSES TO MARKET CHANGES WITH EASE.

“Pleasure to work with such a knowledgeable and inspiring professional. You made it so simple. The new data is so much faster and easier to work” – Wound Care Marketing Manager

THE NEXT GENERATION TOOLKIT, PRODUCING POWERFUL DATA ANALYTICS FOR THE WOUND, STOMA AND CONTINENCE CARE SECTORS.

TECHNOLOGY MOVES FAST                                                        

Future proof your business with agile and intuitive next generation software. Stay ahead of the curve and drive your business forward.

INTERPRET SALES DATA
WITH EASE

Access and interpret sales data with ease with RX Analyser*. Produce enhanced analytics, read and manipulate data, and make simple interpretations.

VIEW DATA AT A GLANCE                

The RX Analyser* design is instinctive and highly visual. The platform displays chosen data at a glance. Make it easy to extract valuable interpretations and analyses.

ACCESS THE INFORMATION
YOU NEED

Cut data in a myriad of ways and access the information you need. Produce enhanced business intelligence, visualise key metrics and actionable data at-a-glance.

“Health Data Analytics offers a refreshing approach to working with data in a way that helps with sales force targeting. It helped that Justin was able to add strong commercial value and perspective when training the users!” – Marketing Manager UK & Ireland

Gain powerful insights, develop winning strategies

FAR REACHING BENEFITS

Powerful, insightful data is the secret to good decision-making. In simple terms, the right data enables you to make the right commercial decisions for your company – with confidence every time.

FLEXIBLE, RESPONSIVE DELIVERY

Whether you’re office-based or constantly on the move, with Health Data Analytics your data is always easy to access. with or without an internet connection via Tableau Reader.

A MONTHLY MODEL DELIVERED TO YOUR DESKTOP OR LAPTOP VIA OUR SECURE SERVER

“Having reviewed alternative market data providers I have come to the conclusion that Healthdata-analytics provides the best data view package on the market and at an affordable level. The ability to view the data in a very user friendly way will encourage it’s practical use by company representatives and marketing, I expect to see more focused activity and sales growth directly as a result of implementing this change within our business” – Sales & Marketing Manager Wound Care.

WITH OUR SOFTWARE* YOU CAN

  • Deliver rapid-fire visualisations to colleagues and clients
  • Identify your market share with precision
  • Build successful marketing campaigns based on real data
  • Target potential sales areas with insight across UK Nations, CCG / Health Board and Practice level
  • Plan, map and report on data with ease
  • Access the broadest picture of the Medical Device marketplace available today

BUDGET IMPACT MODELS

The Budget Impact Model enables companies to use data to produce realistic and plausible cost saving prescribing switch strategies.

You can:

  • Create summary overviews at annual and portfolio levels
  • Drill down to underlying detailed product-specific calculations
  • Use tables, charts and maps in the purpose-built dashboard to provide extensive, highly visual and easy to interpret analytics
  • Make on the spot adjustments of model parameters – (E.g. switch %) via slider controls
  • Automatically rank the top ‘X’ practices to target
  • Create outputs to leave behind after meetings – Including CCG or practice level branded reports containing details of identified cost savings

“Health Data Analytics enable business to focus efforts on opportunities proactively to help us grow, rather than being reactive as we had been previously. Our monthly reports are prompt and accurate which reflect the professionalism and experience of the HDA team. The Tableau platform is very user friendly and I find it simple to segment the data and drill down to great detail. Being a small company with limited resources, I especially like that it is not time consuming, allowing me to be efficient with my time.” – Business Unit Director, Stoma Care.

RX Analyser* provides at a glance data and produces enhanced business intelligence for the Wound, Stoma and Continence Care sectors. Manage and enhance large datasets with ease and use Rx Analyser to identify key market dynamics.


The Health Data Analytics team has a wealth of commercial expertise in the Wound, Stoma and Continence Care sectors spanning more than 20 years. Our breadth of experience allows us to support you on your journey to drive competitive advantage and elevated levels of performance. We pride ourselves on not only being data solutions providers but providers of insight that will help you make the right decisions and grow your business effectively. We understand your market, your brands and your environment, enabling us to immerse ourselves in your business as much as is required, supporting you in specific projects, e.g. targeting, segmentation, performance measurement and sales-force effectiveness. 

WE MAKE ANALYTICS SIMPLE